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MAIN LOGO:

A symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

Your main logo should include your business name and clues to what it is you do.

Other key traits that make a logo great are: recognizability, flexibility and thoughtfulness of the context it will be used, ability to stand-out from competition, all while being well-made and classic in style to outlast trends.

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LETTERHEAD:

Your logo, but in horizontal orientation so that it fits well at the top of a letter sized piece of paper or stationary.

This logo type can also be useful as the header on your website.

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WORDMARK:

A distinct text-only typographic treatment of the name of your company.

Ex. Google, Visa, or Coca-cola.

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ICONMARK:

A distinct symbol or graphic icon that can be recognized as your brand without any words to say it.

Ex. Instagram’s camera iconmark, twitter’s bird, or facebook’s “f”.